Coinciding with the October 2010 release of the HCSB Study Bible, LifeWay Christian Resources announces the release of a premiere online service to read and study the Bible.

 

MyStudyBible.com has officially launched as a public beta to preview the growing features and content several weeks in advance of the long-awaited HCSB Study Bible.  MyStudyBible.com contains the complete HCSB Study Bible AND commentary notes, as well as select content from books like the Holman New Testament Commentary and references from Strong’s Greek and Hebrew Dictionary.

 

Aaron Linne, Digital Marketing Manager, describes MyStudyBible.com as “a part of an aggressive digital marketing campaign for the HCSB Study Bible to include social media marketing, search engine ad words and targeted Facebook campaigns. The online Bible site will continue LifeWay’s path to utilizing the biblical text in new ways, presenting products and ideas where the Bible itself becomes the basis for our digital publishing efforts.”

 

The HCSB Study Bible represents the work of 35 scholars, many of whom worked on the translation itself to produce the word studies and translation notes during the translation process. It also entailed a $100,000 national market research campaign with study Bible users to determine the design and features that people said they most wanted in a Bible. In addition to print and online editions, LifeWay is publishing the HCSB Study Bible in eBook form for Kindle, Nook, iBook and others, and releasing the HCSB Study Bible app for iPhone and iPad, with other mobile platforms soon to come.

 

“This is the first product in the history of our company that will be releasing with a full scale launch on all print and digital fronts and it is very fitting that it would be for our flagship HCSB Study Bible,” said Paul Mikos, Digital Executive Editor.

 

The Holman Christian Standard Bible (HCSB) translation launched in 2004 and since that time, more than 6 million HCSB Bibles have been sold. The HCSB is translated directly from the original Greek, Hebrew and Aramaic.

 

LifeWay, an entity of the Southern Baptist Convention, is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies, and Internet services through LifeWay.com. Established in Nashville, Tenn., in 1891, the company owns and operates more than 160 LifeWay Christian Stores throughout the United States, as well as two of the largest Christian conference centers in the country.